Black Friday steals Christmas shoppers

21-01-2019

UK retail sales fell by more than expected in December after consumers brought forward their Christmas shopping to November, the Office for National Statistics has said.

Sales volumes fell by 0.9%, more than the 0.8% forecast by economists.

It comes after a 1.3% rise in November - revised from 1.4% by the ONS - when Black Friday sales lured shoppers.

The British Retail Consortium has said retailers had their worst Christmas in a decade.

Rhian Murphy, head of retail sales at the ONS, said: "Following the increased growth in November, where shoppers snapped up more Black Friday offers as they continue to bring forward their Christmas shopping, retail sales weakened in December".

It is the biggest monthly drop since May 2017, and the December fall meant that retail sales were down 0.2% in the fourth quarter of the year - the largest three-month fall since March.

"Retail sales fell back slightly in the last three months of 2018 with only petrol stations seeing significant growth," Ms Murphy said.

Compared with a year earlier, the quantity of sales in December rose 3%.

Ian Geddes, head of retail at Deloitte, said: "Christmas arrived late for retailers, but it wasn't cancelled

"December's figures clearly show some of the effects of heavy discounting from retailers, both in the run-up to Christmas where the average pre-Christmas discount reached 48%, and Boxing Day sales thereafter".

Source: BBC